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0800 555 111 strikes a chord at T in the Park…
so now for the Connect Music Festival!

 

By Jim Anderson

Bigger, better - and safer - that's this year's T in the Park where these dramatic ‘Help Zone' posters stole the show.

The first joint Crimestoppers/Rock Steady posters-and-leaflets project supported a security clampdown which swung in to action as the music-loving masses converged on Balado, by Kinross turning a disused airfield into Scotland 's sixth biggest City for the week end.

Anyone who saw something could say something by reporting their suspicions anonymously to our hotline 0800 555 111. No one will ever know they called.

Information feed back to Tayside police patrols provided a powerful response to crime at the sprawling arena and campsite, as we reported in the current issue of our newspaper Scotland Connect .

Tickets for Scotland 's biggest and best rock festival went like hotcakes – all were sold inside 40 minutes - for the spectacular three-day event which kicked off on Friday 6th July through to Sunday the 8 th.

There's never been a showbiz line up quite like it with artists such as Arctic Monkeys, The Killers, the Scissor Sisters and Paolo Nutini performing on massive outdoor stages before an adoring 80,000-strong capacity crowd.

Those attending major events are vulnerable to drugs, theft or intimidation but some are still reluctant to approach on-site security patrols for fear of reprisals.

The impressive ‘Help Zone' towers.

 

 

Rock Steady decided to ramp up its relationship with the only charity helping to solve crime in a £10,000 sponsorship deal which means the addition of the impressive ‘Help Zone' towers built from scaffolding like the mock up in our picture.

These unusual structures with their colourful ‘Help Zone' scrims offer rockers the guidance they need to protect themselves and their property.

The towers are now expected to make their ‘debut' at the Connect Music Festival on the Duke of Argyle's estate in the stunning grounds of historic Inveraray Castle , on the banks of picturesque Loch Fyne, Argyle from August 31 st , 1 st & 2 nd September 2007.

Our Michelle Herd and volunteer Danielle at North Sound's 'Free At The Dee' event.

Crimestoppers Scotland Associate Mr Mark Hamilton, boss of Rock Steady Security Limited revealed why he pushed for our logo and number to be ‘centre stage' at T in the Park 2007.

He said: “To further develop Rock Steady's relationship with Crimestoppers and to help raise the profile and benefit of the partnership between both organisations; a campaign at T in the Park was an obvious fit. Utilising the locations where customers can seek assistance by branding the Help Zones is one of the methods being promoted by Rock Steady in conjunction with the event origanisers.”

And he added: “At the event, Rock Steady have a responsibility to ensure that its wide range of customers are kept aware of the lines of communication available to them when looking for assistance; working with Crimestoppers and branding the Help Zones within the event helps to promote not only crime prevention, but also the ability to seek assistance and report issues of concern confidentially.”

The eye-catching the ‘Help Zone' poster scrims are made of perforated material so that in case of high winds they could not ‘rock' the structures which might wobble in a storm and consequently pose a risk to the public and his guards. We also agreed to produce all the publicity handouts in material which could be re-cycled.

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