By Ruth MacLeod
One of Edinburgh’s most famous landmarks – the old GPO at the end of Princes Street - was ‘enveloped’ in light when it became a canvas for a spectacular dusk-to-dawn projection promoting the message ‘Don’t let crime spoil your time’.
Out of the blackness of the night, something dramatic unfolded for watching crowds with the creation of an attention- grabbing display using high-powered projectors to highlight the Christmas crackdown on suspected criminals.
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Crimestoppers Scotland's logo is beamed onto the former GPO building
in Edinburgh's Princes Street and could be seen miles around.
It is the first time Crimestoppers Scotland, Lothian and Borders Police and Victim Support Scotland have teamed up with Clyde 2 DJ Bill Smith to stage a glitz and blitz logo light show in the capital.
By beaming the high-impact adverts from a bedroom window of the plush Balmoral Hotel on the front and side of the old GPO building will remind people that they can report information about criminals and their activities anonymously by calling 0800 555 111.
People using the service never need to give their personal details and calls are not recorded or traced.
Crimestoppers Scotland takes around 1,000 calls a month and the information gathered by them is then passed on to the appropriate police force for action where possible.
Stewart McCulloch, Chairman of Crimestoppers Scotland said: “We are doing everything we can to make the city a safer place and also remind criminals that our aim is to assist the police in catching them.” |
Victim Support Scotland
helping people affected by crime
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Superintendent Ronnie Liddle of Lothian and Borders Police came up with the idea after seeing the Summer 2005 edition of Scotland Connect, Crimestoppers Scotland’s quarterly newspaper, which carried a dramatic front page picture of tragic murder victim Emma Caldwell whose image was projected on to a tower block in Glasgow using a laser.
“Our ‘Don’t let crime spoil your time’ message will help to focus public attention on the need to be vigilant over the festive season,” he said.
And Victim Support Scotland Head of Communications David Sinclair commented:” This is an occasion when we are more than happy to participate in an novel activity which draws attention of the need to help people affected by crime.”
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